Momentum Trades

MomentumOptionsTrading.com Weekly Wrap for 11/3/13

MomentumOptionsTrading.com Weekly Wrap for 11/3/13

11:30pm (EST)

 

1.  Market Summary 

2.  Millennial Media (MM) Has Bottomed, Better Times Ahead

3.  Earnings

4.  Weekly Wrap Portfolio Update 

5.  Week Ahead

 

(To view the charts, please log into the Members Area and go to the Weekly Wrap Premium section.)

 

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1.  Market Summary  

“There were a lot of bullish developments that confirmed the market would continue its push towards new highs despite a mini-trading range and continued calls for a pullback by the market pros.  Of course, we weren’t in that camp as our charts were still showing upside potential as long as fresh support levels held that served as prior resistance.

The back tests on the indexes and the VIX were great clues the bulls would be heading to higher ground but we also got confirmation from other sectors to reaffirm the move.  We mentioned last week a breakout to new highs could last through October and into November so it was good to see the Dow Jones Transportation Average join the party.

One of the Dow Theories of technical analysis is that the Transports should mirror the blue-chips rise to new highs to confirm the uptrend.  Although the Transports have reached new highs while the Dow hasn’t, they don’t have to reach new highs simultaneously to confirm the uptrend.  However, the less time in between the new highs it takes for the Dow to catch up, the stronger the signal.

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The 52-week high for the Dow is 15,709 and is 139 points away, or less than 1%.  This is one trading day so ideally it would very bullish if the Dow cleared this level to start the week, especially on a Monday.

Apple (AAPL, $525.96, down $5.95) shares came into the week just south of $509 and peaked just north of $533 on Friday.  We mentioned last week a run to $550 could be coming and with the company reporting earnings after the close on Monday, we said on Friday the stock could be north of $575 or south of $475 based on a 10% move.

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There are 47 Wall Street analysts that follow the company and expectations are for the company to report a profit of $7.93 a share on revenue of $36.84 billion, on average.  The high estimate is $8.49 a share with a low estimate of $7.23.  Apple has beaten estimates the last 3 quarters but missed a year ago during this time frame.

We think the momentum is there for shares to rally on an earnings beat of $8.50 or more and while that could be a lot to ask, Apple typically sandbags their quarterly numbers and we believe sales in China will come in much better than anticipated.

Apple is also gaining market share with its iRadio and recently released a number of new products.  Although there was no watch announcement, the hiring of Angela Ahrendts, former CEO of Burberry, is a good indication one is coming.  She won’t be joining Apple until early next year but with Buffet’s recent comments on management, these were good clues Apple is getting its house in order as it gears up to take on Samsung and Google.

Shares of Apple will weigh on Tech during Tuesday’s session and could be the wild card that helps push the Nasdaq past 4,000.  Of course, an earnings miss it could have the same major impact and if shares fall below $500 its likely the Nasdaq will test 3,900.

Facebook (FB, $51.95, down $0.49) will be announcing their numbers on Wednesday and will also have an influence on the market.  Shares have made an incredible rebound since bottoming in the mid-teens and have rewarded the patient investors who bought even after the IPO.

This quarter could be one of the most important quarters for Facebookas Wall Street will want to see continued mobile ad growth.  If they can top estimates of 18 cents on revenue of $1.87 billion then shares could soar.  However, they not only need to beat estimates, they need to smash them.  A profit of $0.22 a share or more and revenue of over $2 billion could push shares towards $60.  A disappointing quarter or a lowered outlook could easily hammer shares back below $50 and down to $47.50.

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The Fed news midweek will also be a market-moving event as the talking heads bring back the taper talk.  We have been on record since May saying the Fed wouldn’t taper until December at the earliest but that could now get pushed out until next March.  The wording in their policy statement will be key and the devil will be in the details but if the market sees QE lasting into 2014, the bulls could push continued new highs.  If the taper tap dance is indicated to be coming to an end sooner than later then the market could take a hit.

The zombie shutdown has caused some of the recent economic data to come in late and incomplete and the Fed usually relies on these numbers to make their statements.  A muddy or cloudy picture will likely keep the printing presses on and with another zombie battle slated for January the Fed isn’t easing anytime soon.

The Monday/ Friday closes on the Dow were mostly positive although there was a slight dip in the blue-chips on Monday.  If the Dow can start the week on a positive note and if Apple says some good things then we expect the upper channels of our charts for the indexes to get tested throughout the week with a flat Friday.  A lower Monday, a weak Apple and Facebook report(s), a rising VIX, a break in support levels, and a lower Friday will be clues a possible top is in.”  (from 10/27/2013 Weekly Wrap…)

The market traded in a tight range to start the week but had a terrific Tuesday as the bulls pushed fresh all-time highs.  There was a little follow through on Wednesday ahead of the Fed Speak as the Dow finally joined the party and triggered new highs.  However, the Dow Transports started to fade along with the rest of the market as the bears made a stand and pushed resistance by the close.  The small-caps took the biggest hit, falling 1.4%, while the VIX went whacky.

Thursday’s session was choppy and offered both bullish and bearish clues as the bulls held support at the open following Wednesday’s pullback to push prior resistance during the morning session.  But once again, the bears made another late-day comeback to push support again by the close.

The catcalls on a bubblicious and frothy market started to come out of the woodworks on the back test to support and all week but nothing was broken in the charts and we said we were still riding the bulls’ backs.  After a mixed open to start Friday’s session, the bulls didn’t let us down as they rolled into positive territory by the close to get the weekly win – for the most part.  (continued…)

The Dow added 70 points, or 0.45%, to close at 15,615 on Friday.  The blue-chips fell to a low of 15,533 and held 15,500 on Monday before making a run to resistance at 15,600.  The high checked-in at 15,599. Tuesday’s run reached 15,683 and the previous all-time high of 15,709 was cleared with Wednesday’s peak at 15,721.  This put 15,800-16,000 on the bulls radar but the index fell back towards 15,600 after ending at 15,618 – down 61 points.  Thursday’s action saw a triple-digit swing in the index as the low/ high reached 15,544/ 15,651.  The lower low was a good sign as Friday’s high reached 15,649.  For the week, the Dow added 45 points, or 0.3%, after starting at 15,570.  For the year, the blue-chips are up 2,511 points, or 19%.

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The S&P 500 advanced 5 points, or 0.3%, to finish at 1,761.  The index traded to an all-time of 1,764.99 on Monday after dipping to 1,757 to start the week and kissed 1,772.09 on Tuesday.  We said a run to 1,800 would come once 1,775 cleared and Wednesday’s intraday high reached 1,775.22.  The bears then started an ambush and knocked 12 points off by the close as the index ended at 1,763.  Thursday’s low reached 1,755 but support at 1,750 held along with Friday’s low of 1,752 before an intraday high of 1,765.  The S&P 500 came into Monday’s session at 1,759.77 and was up over 2 points, or 0.1%, for the week.  Year-to-date, the index has surged 335 points, or 23%.

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The Nasdaq gained 2 points, or 0.1%, to settle at 3,922.  Tech struggled with resistance at 3,950 on Monday before fading to 3,927 and ending at 3,940.  Support at 3,925 held and the bulls were able to clear resistance on Tuesday’s close at 3,952 and peak at 3,957. This opened the door for a run at 3,975-4,000 but Wednesday’s run only reached 3,966 before a 47 point fade to 3,919.  The close at 3,930 held 3,925 but suggested a dip to support at 3,900 would come.  Thursday’s low checked in at 3,909 with a close at 3,919.  Friday’s bottom reached 3,904 but Tech kissed 3,938 shortly after the open.  The Nasdaq began the week at 3,943 and was down 21 points, or 0.5%, by Friday’s close.  For 2013, Tech has still zoomed on 903 points, or 30%.

NAS11413

The Russell 2000 slipped 4 points, or 0.4%, to end at 1,095 on Friday.  The small-caps traded up to 1,119.56 on Monday’s open but dipped to 1,113 shortly afterwards and had to wait until Tuesday before they reached another all-time high of 1,122.64.  We mentioned a close above 1,125 gets 1,150 in the mix and Wednesday’s peak reached 1,123.26 before a nasty test to 1,104 and close at 1,105.  Thursday’s high reached 1,108 before a drop dead close right on 1,100.  The low checked-in at 1,097 and we said a close below 1,100 would get 1,075 in the picture.  Friday’s low was 1,087 and the close below 1,100 is now slight resistance and needs to be respected.  The Russell 2000 was at 1,118 before Monday’s open and fell 23 points, or 2%, for the week.  YTD, the small-caps are higher by 246 points, or 30%.

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The S&P 500 Volatility Index ($VIX, 13.28, down0.47) came into the week at 13.09 and reached 13.72 on Monday and peaked at 13.63 on Tuesday.  Wednesday was a wild day we spent 2 days talking about as the VIX reached a high of 21.26 according to a few financial websites but as you can see from the chart below, the high shows 14.46.  We said we would file this in the memory bank but as a trader the CLOSE below 15 was the most important factor in us staying bullish.  Remember, we have said not to flinch, or go bearish, until the VIX closes above 15.  The action shook the braches on Wall Street as some of the slick-talking pros fell off the money tree but Thursday’s high on the VIX reached 14.01 and was another good clue support might hold.  Friday’s high reached 13.92 before the VIX closed near its low of 13.22.  From Wednesday through Friday, the VIX made lower highs and lower lows which is bearish for a stock but bullish for the VIX.  We have said a test to 12.50 could come before there is a pullback.

VIX11413

October has a history of big crashes but the bulls sailed through the month with minor scratches as they pushed all-time highs.  The bears might be waking up but they have several layers of support to crack before there is a trend change.

The Dow came into October at 15,129 and gained 486 points, or 2.8%, for the month.  The S&P 500 was at 1,681 and was up 80 points, or 4.5%.  The Nasdaq jumped 151 points, or 3.9%, after starting the month at 3,771 while the Russell 2000 advanced 22 points, or 2.5%, after starting at 1,073.  The Dow Transports surged 5.9%.

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Last week we touched on 1 of the basic 6 Dow Theory technical analysis as we talked about the blue-chips and their relationship to the Dow Transports.  The Dow Theory was created by Charles Dow who was the first editor of the Wall Street Journal and with the index being the last index NOT to trigger our year-end target (from February we remind you), we wanted to cover why the blue-chips are still on track to push 16,000.

We mentioned the Dow would need to trigger a new high sooner rather than later following the Dow Transports surge to fresh all-time highs.  That was achieved in 3 days and was a bullish sign as we said the sooner it came, the stronger the signal.

Another Dow Theory we like to follow is volume as it confirms price trends.  When the Dow (or market) moves on low volume, there could be a bevy of reasons why and can cause choppiness.  However, when price movements are accompanied by higher volume, it usually represents a more accurate trend.

This could be where the classic Wall Street saying “the trend is your friend” comes from as it confirms the direction in which the market anticipates continued movement.  Although volume is not at robust levels, it has improved since August and could explode in November and December on a continued breakout and a possible blowoff top that has yet to come.

A third Dow Theory is that a trend exists until definitive clues prove that they have ended.  We often talk about “clues” and “market noise” as there might be a temporary move in the direction opposite of the current trend but like we have seen all year, the trend will soon resume the prior move.  In other words, the trend should be given the benefit of the doubt during reversals or tests to support and why we have stayed calm and bullish.

We talked about all of the noise last week and we mentioned determining whether a top or high for the market is or the start of a new trend is one of the hardest crystal balls to read.  This is why we use a number of other, simple to follow technical analysis to confirm or refute the current action.  We like to use Channels and the Moving Averages to help us predict where prices are headed along with market sentiment, history, the VIX and a few others.

The other 3 main Dow Theories that are also in play are “movement”, “phase” and the fact the market is discounting all news.  We will talk more about the technical analysis of each of these theories next week to wrap up our lesson but the first 3 are still showing a continued uptrend.

The Dow is also at a triple-top and these types of chart patterns can be bullish or bearish but this one looks bullish.  The blue-chips peaked in August and September and are on the verge of a triple-top breakout as the index is in an uptrend.  These types of setups are usually reliable and a breakout on higher volume would confirm another rally that should carry the Dow towards our yearend target of 16,000.

Although the Monday/ Friday closes have been mixed in the past few weeks, the bears have not scored big on Monday’s and support has held while the bulls continue to make Friday’s a good ending to the week.  A higher M/F close this week would be bullish.

The only bearish signal we are seeing is the small-caps as the close below 1,100 needs to be respected.  There could be a shakedown to 1,075 to flush out the weaker hands but if there is a close below this level, the Dow fails at its triple-top, and a rising VIX would be cause for concern as a possible trend change would be developing.

As we head to press, futures look like this:  Dow futures are up 36 points to 15,578 while the S&P 500 futures are higher by 4 points to 1,758.  The Nasdaq 100 futures are advancing 9 points to 3,376.

 

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2.  Millennial Media (MM) Has Bottomed, Better Times Ahead 

By Michael Bryant

 

Mobile advertising provides huge potential as an investment with the market still small.  Investors can profit from this trend by taking a look at Millennial Media (MM, $7.04, up $0.01).

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In late 1999, Advertising.com called him to help in marketing.  Over the next year, he helped to launch the first mobile advertising network.  In January 2001, he started working for Verizon Wireless (VZ), where he became an executive director of business development.  He helped grow data plan revenue from $35 million a year into a multiple billion dollar business by 2005.  In July 2005, he joined Acta Wireless as a venture partner.  Acta Wireless specializes in seed funding to wireless and telecom companies.  While he was with Acta, he thought up the idea for Millennial Media.

In 2006, a friend at Advertising.com, which was acquired by AOL in 2004, hooked Palmieri up with Chris Brandenburg, a graduate in computer science who had worked as Advertising.com’s senior director of engineering.  Brandenburg met Palmieri in a Starbucks coffee shop where Palmieri talked about an advertising network that would tap the still young market of advertising on cellphones.  Brandenburg built an elementary computer server that could send out ads to cellphones, which was the foundation of Millennial Media.

After founding the company in May 2006, Palmieri became President and Chief Executive Officer, and Brandenburg became the Executive Vice President and Chief Technical Officer.  Several of the company’s top executives also came from Advertising.com.  In less than four years, the company zoomed to the top of its industry.  It had raised $40 million from investors, enabling it to expand.  Buyout speculation swirled as two of its biggest competitors were recently bought by Google (GOOG) and Apple (AAPL) for hundreds of millions of dollars each.

On November 9, 2009, Google acquired Admob, the world’s second largest mobile advertising marketplace at the time, for $750 million or about 18.8 times revenue.  In September 2008, Admob was charging advertisers 30 to 35 cents per click, or $25 to $30 cost per thousand ad display.  It was generating roughly $42 million in 2008, but revenue was approaching $100 million by November 2009.  Its 2009 market share was 14%.  In February 2009, it was displaying about 60 billion ads worldwide for the year.

On January 5, 2010, Apple acquired Quattro Wireless, the third largest mobile advertising marketplace, for $275 million or about 13.1 times revenue.  Quattro claimed a 8% market share and generating roughly $21 million in 2009.  Quattro displayed four billion ads a month on iPhones, Google Android devices, and other smartphones.  Major customers included Proctor & Gamble (PG), Ford (F), NetFlix (NFLX), The New York Times (NYT), Visa (V), Disney (DIS), and the NFL.  The ads ranged from full-blown videos to small brand ads.  Seven months later, Quattro shutdown its mobile advertising network in order to focus exclusively on supporting Apple’s new iAd platform for distributing rich-media ads to iPhone and iPod touch users.

Founded in March 2012, Metaresolver is a mobile ad targeting and real-time bidding startup platform based in San Francisco that provides data which is able to target mobile ads based upon device type, mobile carrier, location and time of day, and in turn allows for programmatic buying based on such data.  Developing effective mobile ad targeting has proven to be a challenge, and many ad networks have resorted to buying mobile ad startups.  Metaresolver anticipates earning more than $10 million in revenue in 2013.

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Millennial Media went public after the bell on March 28, 2012 on the New York Stock Exchange, pricing 10.2 million shares at $13 each and raising $132.6 million.  The expected range was between $11 and $13.  By 10 a.m. on its first trading day, shares shot up about 100% to $26.27.  It ended the day at $25.37, giving it a market cap of $1.9 billion.  After the offering, it had 74.9 million shares outstanding.  Revenue for the 2011 fiscal year came in at $103.7 million, up from $47.8 million in 2010.  Thus, shares traded at 18.3 times revenue at the end of the first trading day, a little lower than the 18.8 times revenue Google paid for Admob, but higher than the 13.1 times revenue Apple paid for Quattro.  Millennial Media lost $5.3 million in 2011, following a 2010 loss of $10.1 million.  Gross margins improved to 39% from 34%.  Adjusted EBITDA increased to $1.8 million from a loss of $6.4 million.  Venture investors did not sell any shares in the offering.  Do they think the shares are worth much more?

Its leading product, MYDAS, accesses and analyzes volumes of data (location, social, interest, and mobile device) about an individual and allows advertisers to serve these ads to specific mobile audiences around the world.  The company’s solutions for developers include software development kits that allow apps to receive rich media, banner displays, and video ads.  It also enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns.  Advertisers can use its mMedia tool to create their own mobile advertising campaigns, where they can control all aspects of the campaign, including the bid price, ad creative, and targeting.  Developers can use mMedia as a self-serve monetization tool, where they can manage how ads are being served in their apps and optimize performance.

For the 2nd quarter ending June 30, 2013, revenue rose to $57 million from $39.4 million a year ago, a year over year increase of 45%.  Gross margin improved to 42.4% from gross margin of 39.7% a year ago.  It lost $3.1 million in the quarter, compared to loss of $2.2 million a year ago.  Adjusted EBITDA was $1.9 million compared to a loss of $731,000 a year ago.  All numbers except the loss seem to be an improvement from a year ago.

Then on August 8th, the company formed a strategic partnership with Adsmovil, the principal mobile ad network in Latin America and the U.S. Hispanic markets, extending its media platform into South America, Central America and Mexico.  With more than 400 million mobile users in Latin America, and smartphone penetration expected to reach almost 40% by 2016, this could be a big boost to Millennial’s revenues.

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It usually takes about a year (or at least 6 months) for the buyer to fully integrate such a large acquisition.  Thus we expect the company to see a boost in revenue and earnings some time in the middle of next year.

On October 24th, it formed a deal with Sprint’s Pinsight Media+™, in which Sprint’s media company will display premium apps from Millennial Media’s advertiser base onto Sprint’s native device inventory.  The deal helps Millennial serve advertisers by getting their app in front of consumers.

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The company reports 3rd quarter earnings on Wednesday, November 13th after the bell.  Analysts estimate the company will earn $0.04 per share on $67.75 million.  It will hold a conference call to discuss quarterly results at 5:00 p.m. ET.  As shown in the graphs below, analysts’ revenue and earnings estimates seem attainable from previous quarter.  Earning may even beat estimates.

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The company’s primary competitors in the mobile display ad market are Google and Apple but it does not have a close public pure-play competitor.

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At $7, the stock is below its low target of $8.00 made by the 5 analysts recorded by Thomson/First Call.  Mean target is $10.20, its median target of $10.00, and high target is $13.00.  Using a scale of 1.0 as a strong buy and 5.0 as a sell, the average rating of the stock was 2.7, unchanged from a week ago.

 

Current Month

Last Month

Two Months Ago

Three Months Ago

Strong Buy

1

1

1

2

Buy

0

0

0

2

Hold

6

6

6

4

Underperform

0

0

0

0

Sell

0

0

0

0

Earnings are due out in mid-November and we will be watching them closely.

 

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3.  Earnings  

The companies in BOLD, we are looking at as possible trades and we may list call or put options on them in our Daily Newsletter.  If they become official recommendations, we sent out Trade Alerts or include them in our 9am and 1pm updates that come out during the week (Quotes are from 11/1/13 close)

By Catherine Tierney

 

Monday

AEIS, ABCO, AER, Y, AFAM, UHAL, AWR, APC, BANC, BCAR, BDE, BKH, CSU, CRZO, CME, CRTX, CST, DDR, DDS, PLOW, DRQ, DNB, ENH, ENSG, EAC, FST, FULL, BGC, HTZ, HHC, IO, K, KAI, LF, LGCY, LMIA, MKL, MELI, MSON, NHI, NYX, OFIX, OMI, PEGA, PCYC, PIKE, PAA, PPO, RP, RLH, RKT, SB, SIGA, SF, TRGP, TG, TREE, UNM, VRTU, WAC, WFT, WAVX

 

Tuesday

AMG, ASH, BDX, BMR, BPI, CCC, CWT, CKEC, COKE, CVS, DVA, DLPH, DTV, D, EFC, ENR, GTY, HAIN, HCA, HCN, IDA, IRG, ICE, JAZZ, LMCA, LXU, MED, MOS, ODP, OMX, OWW, PZZA, PQ, QEP, REGN, SALE, RRD, SAPE, SSS, TMUS, WWWW, ZBRA, Z

 

Amdocs (DOX, $38.39, down $0.06)

November 40 calls (DOX131116C00040000, $0.15, down $0.05)

Thoughts:  The company has beat estimates the past 3 quarters with the last quarter coming in 10 cents ahead of expectations.  Shares are near their 52-week high but this is not a high beta stock so a 5% move could be asking a lot.

 

AOL (AOL, $36.68, up $0.84)

November 40 calls (AOL131116C00040000, $0.80, up $0.15)

November 34 puts (AOL131116P00034000, $0.90, down $0.15)

Thoughts:  Our first choice would be to buy puts but shares could surge higher after earnings as they have matched or beat expectations 4-straight quarters.  Shares have traded lower the past 2 reports but a few analysts have upgraded the stock over the past 2 months.  There has also been a public firing and the Patch division closure that could lead to a one-time charge.

If the market looks like it ends higher on Monday, the call options could be worth a gamble but the best trade could be a strangle trade using these options.  However, the premiums are rich and will likely keep us on the sidelines.

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Fossil (FOSL, $128.66, up$1.72)

November 100 puts (FOSL131116P00100000, $0.45, down $0.10)

November 155 calls (FOSL131116C00155000, $0.45, up$0.05)

Thoughts:  In May 2012, we had a Fossil put trade on our Watch List that was a monster after the stock fell from $125 to $75.  The company has been smashing earnings ever since and shares are back at historic levels.  The over/ under is $1.35 a share for this quarter.

A $50 move may be asking a bit much this time around but a big beat or miss could cause a $30 move.  This would be enough to make this a profitable strangle option trade as we are unsure if a breakout or breakdown is coming.  Shares surged $23 higher back in August from $107 to $129 on earnings and this might not be enough to make this strangle trade profitable if a $20 move or less comes this time around.

As you can see, either way, the trade is a lottery pick as a directional or strangle play.

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Wednesday

JOBS, ATVI, AWK, BREW, CNP, CTL, CKP, CHK, CNQR, DVN, DUK, EE, PLUS, FOR, G, GEO, HT, AWAY, KELYA, LIN, LUB, MATX, NATR, NP, NEWS, OAS, OME, PKD, ROC, ROSE, SN, STRZA, TSO, TWX, RIG, VALE, WFM, YY, QCOM, SCTY, TPX, YY

 

Molson Coors Brewing (TAP, $53.99, down $0.01)

November 55 calls (TAP131116C00055000, $0.65, down $0.05)

Thoughts:  a run past double-nickels could come on an earnings beat.

TAP11413

Thursday

ACET, ADES, ADUS, AES, AL, APA, BZH, BEBE, BIO, CPN, CNK, CLNE, CBRX, CGX, COTY, DMD, DYN, EMCI, ENOC, EOG, EPAM, EZPW, FDUS, FLO, FWLT, FSYS, GTN, GXP, GRPN, HSC, HE, HNT, IL, JJSF, KOP, LCUT, MAIN, MNK, MLM, MTRX, MNST, NFG, NOG, PENX, PXLW, PCLN, RNF, RJET, ROK, RNDY, RGLD, SNI, SSTK, LNCE, SFUN, JOE, SF, SSYS, TEP, TAM, TW, THS, UBMT, VVC, DIS, WEN,

 

Future Fuel (FF, $18.02, up $0.61)

December 20 calls (FF131221C00020000, $0.90, flat)

Thoughts:  The company has beaten estimates 3 of the 4 past quarters with a miss sandwiched in between.  The options are thinly traded so there really isn’t a trade worth taking but we are interested in the stock as a trade for the Weekly Wrap.

 

Cedar Fair (FUN, $45.49, down $0.36)

December 40 puts (FUN131221P00040000, $0.35, flat)

Thoughts:  A push past $50 could come on good earnings or a drop below $40 on an earnings disappointment.  The company reported a profit last time out but losses were heavy in the prior 3 quarters.  We don’t have any current put options open in our Daily and we could add these puts as “insurance” with the chance at making a triple-digit return on a free fall below $40.

These are cheap options as a 10 contract trade would cost $350 at current levels.  If shares are at $39 by mid-December the options would be worth at least $1-$1.05 and would represent a 200% return.  The $350 insurance premium would be worth $1,000-,$1,050.

We love the risk/ reward these options offer and if we take action it will likely be Tuesday or Wednesday.  We will send out a Trade Alert if we do.

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Boingo Wireless (WIFI, $6.78, down $0.09)

February 7.50 calls (WIFI140222C00007500, $0.70, flat)

Thoughts:  Possible LEAP trade.

 

Annie’s (BNNY, $47.53, up $0.28)

November 50 calls (BNNY131116C00050000, $0.70, up $0.10)

Thoughts:  The bid/ ask is a little wide and while puts might be the better options, these calls could do well if revenues come in above expectations.

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Friday

ABR, CVC, COV, DRH, HILL, EBIX, GARS, HMSY, OFS, TLLP, Mobile Mini (MINI, $36.11, down $0.01)

 

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4.  Weekly Wrap Covered Call Portfolio Update (Closing prices as of 11/1/13)

Our Weekly Wrap Closed Trade Track Record for 2013 is 40-4 (84-6, overall since the start of 2011) 

 

Millennial Media (MM, $7.04, up $0.01)  Stock Trade

Original Entry Price:  $6.95 (10/25/13)

Lowered Price from Selling Options:  $6.95

Exit Target:  $14

Return:  1%

Stop Target:  $5

 

February 10 calls (MM140222C00010000, $0.55, down $0.05)  LEAP Option

 

Original Entry Price:  $0.50 (10/25/13)

Exit Target:  $1.00

Return:  10%

Stop Target:  None

Action:  Shares are hovering around the 50-day MA with resistance at $7.25.  A close above this level could lead to a run to $8 and we have a longer-term target of 10+.  Support is at $6.75-$6.50.

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Boston Scientific (BSX, $11.75, up $0.06) Stock Trade

Original Entry Price:  $12.29 (10/21/13)

Lowered Price from Selling Options:  $12.29

Exit Target:  $15

Return:  -4%

Stop Target:  $3

 

January 13 calls (BSX140118C00013000, $0.20, flat)

 

Original Entry Price:  $0.45 (10/21/13)

Exit Target:  $1.35

Return:  -56%

Stop Target:  None

Action:  Shares closed above their 50-day MA and will now target a close above resistance at $12.  Support is at $11.25 and a close below $11 would be bearish.

BSX11413

Pizza Inn Holdings (PZZI, $8.20, up $0.01)  Stock Trade

Original Entry Price:  $8.10 (10/11/13)

Lowered Price from Selling Options/ Dividends:  No options available

Exit Target:  $12+

Return:  1%

Stop Target:  $9

Action:  Pizza Inn pushed resistance at $8.50 on Monday and Tuesday before testing the bottom uptrend channel late in the week.  There is risk down to $7.75-$7.50 on a close below $8 but we are expecting a run past double-digits once $8.50-$8.75 clears.  The company has over 100 Pie Five stores that are slated to open into 2014 and we love this stock as a long-term core holding.

PZZI11413

Aruba Networks (ARUN, $18.51, down $0.24)  LEAP Option Trade

January 20 calls (ARUN140118C00020000, $1.00, flat)

Original Entry Price:  $1.45 (10/11/13)

Exit Target:  $2.90

Return:  -31%

Stop Target:  $0.70 

Action:  Support at $18.50 has been solid but there is risk down to $18 again on another close below this level.  The 200-day MA is at $19.36 and a break above this level should get the low $20’s in play.

ARUN11413

Sonus Networks (SONS, $2.90, down $0.09)

Original Entry Price:  $3.73 (9/9/13)

Lowered Price from Selling Options:  $3.73

Exit Target:  $5

Return:  -22%

Stop Target:  $2.50

Action:  The company matched estimates of a penny a share when they reported last week and confirmed 4Q’s guidance of 2 cents.  However, revenue was light as it came in at $68.1 million versus expectation for $69.4 million.  Shares fell to a low of $2.82 on the news but held support.  We still like the trade down to $2.75 but will cut the cord if there is further weakness below $2.50.  A rebound above $3 will get us looking at selling a longer-term call option to lower our cost basis.

SONS11413

Krispy Kreme Doughnuts (KKD, $24.10, down $0.16)  Short Position

Original Entry Price:  $18.92 (9/4/13)

Lowered Price from Selling Options:  None

Exit Target:  $16

Return:  -21%

Stop Target:  $24, raise to $26

Action:  There is risk up to $25-$26 on a breakout above resistance at $24.50.  We still like this trade and at some point, valuation will matter.  A close back below $22.50 would have us headed in the right direction again.

KKD11413

Exact Sciences (EXAS, $10.93, down $0.09)

Original Entry Price:  $13.55 (6/11/13)

Lowered Price from Selling Options:  $12.40

Exit Target:  $16+

Return:  -12%

Stop Target:  $10.45

Action:  Support is at $10.75 on a continued pullback and a close below this level could get $10 in play.  A close above $11.50 would be bullish but $11 needs to clear, first.

EXAS11413

We recommended buying Exact Sciences at $13.55 on 6/11/13.  On 7/11/13 we sold the August 15 calls for 55 cents that lowered our cost basis to $13.

On 9/10/13 we sold the October 14 calls for 60 cents which lowered our cost basis to $12.40.

 

Trades on HOLD (7):  DryShips (DRYS, $3.07, up $0.31), AKS Steel Holding (AKS, $4.60, up $0.20), Rare Element Resources (REE, $1.80, down $0.06), Rambus (RMBS, $8.73, down $0.01), Bebe Stores (BEBE, $5.65, down $0.40), Vivus (VVUS, $9.53, up $0.14), Dendreon (DNDN, $2.56, flat)

 

= = = = = = = = = = = = = = =

 

5.  Week Ahead 

Here is a chart of the events for the week ahead:

Ecocal11313

 

 

 

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